Rescue more customers at checkout? 5 tips

1. Save and remind about carts

Customers adding items to the cart without completing the purchase is a common phenomenon. According to industry research, around 70-85% of consumers have abandoned a cart while shopping online at some point. So make sure to save all visitors' carts and follow up with email if you do not already. You will absolutely win back some, since around a third of those who abandon do so to save the products for later.

2. Offer multiple payment methods

Speed, simplicity and security are three important factors when visitors shop in your store. But their priorities differ, and so do their preferred payment methods. Some want to pay by invoice because it feels safest; others want to pay with Swish or card to finish as quickly as possible. So offer multiple payment methods in your shop! The most common reason (around 34%) for abandoning a purchase is not finding the preferred payment method, according to multiple e-commerce reports.

3. Choose well-known payment providers

Which payment provider(s) you have at checkout determines how much trust visitors feel. Pick obscure companies and it raises questions like "Who are they?" and "Can I trust them?", a friction that stops some visitors from completing. Choose well-known providers customers recognize and trust, and you reduce that risk.

4. Be clear about prices and shipping

A common reason (around 47%) for visitors putting things in the cart, going to checkout and then abandoning is they want to see the final price, per multiple consumer surveys. So show shipping costs, delivery times and the total cost early and clearly in checkout, it is what customers expect and need before they can decide actively to buy.

P.S. Do not only be clear about prices and shipping in checkout, but also "out" in the shop. The benefit? All visitors know what to expect when they reach checkout, with no unpleasant surprises that might cause abandonment.

5. Keep it simple, simple, simple!

Do not bounce customers between unnecessary steps or to other payment pages. Auto-fill their details. Have default options to minimize their effort. The fewer clicks they need at checkout, the better! Lower the friction and more customers will make it through.

So what are you waiting for? Do not let a clunky checkout stand between you and your customers, time to optimize.