Academy

Learn to run e-commerce

Practical guides, tactics, and insights from a team watching thousands of stores every day. Pick a direction below and get going.

Start a business

Lay the foundation: naming, structure, first product, first sale.

8 articles Explore

Boost sales

Turn traffic into orders: marketing, conversion, retention.

10 articles Explore

Think big

Scale beyond: international expansion, operations, the long game.

5 articles Explore

Latest articles

Boost sales

Google Analytics 4 in 5 minutes, a beginner's guide for online stores

GA4 replaced Universal Analytics in 2023 and thinks about data in an entirely new way. Here is the checklist you need to get started, without getting stuck in complexity.

5 min read

Think big

Automation and AI in your e-commerce: what, how and why

AI and automation went from luxury to baseline in just a few years. Here is how to think about what to automate, what is worth the investment, and how to get started step by step.

8 min read

Think big

Deepen or widen the assortment? How to bet right

Do you want to grow by deepening or widening the product range? We cover four assortment types, base vs profile products and five things to consider before choosing a strategy.

9 min read

Think big

Can you hire and what does it cost? Here is what you need to know

Cannot keep up with everything yourself anymore? We answer five important questions about what it means to become an employer, costs, laws and steps to hiring your first employee.

5 min read

Boost sales

Rescue more customers at checkout? 5 tips

Many visitors abandon the cart before the purchase is complete. Here are five concrete tips to rescue more customers at checkout, from saved carts to clear pricing.

3 min read

Think big

Expand abroad with your e-commerce, 5 steps

International expansion is one of the biggest levers an e-commerce business can pull, and also one of the most underestimated challenges. Here is the process in five steps, updated for 2026.

7 min read