Turn traffic into orders: marketing, conversion, retention.
GA4 replaced Universal Analytics in 2023 and thinks about data in an entirely new way. Here is the checklist you need to get started, without getting stuck in complexity.
5 min readMany visitors abandon the cart before the purchase is complete. Here are five concrete tips to rescue more customers at checkout, from saved carts to clear pricing.
3 min readService is about genuinely caring about the customer. With three examples and four practical tips we show what world-class service looks like when the customer is not standing in front of you.
8 min readWith money to spend there are many options for driving traffic to your shop. We cover Google Ads, influencers, affiliate, native ads and social media advertising.
8 min readNewsletters that deliver value to both you and your recipients: we cover purpose, list-building, content, timing and evaluation, step by step.
10 min readA marketing plan helps you "start at the right end" and links together objectives, audiences, messaging, channels, content, timeline, budget and evaluation. Five steps to structure.
8 min readSome stores have that WOW feeling where everything is clean, organized and intuitive. Here are eight golden rules for structure, layout and details that make the difference.
9 min readDecide what you want to achieve, find out where your audiences hang out, match channels to your business, and keep an eye on costs. That is how you find the right mix of marketing channels.
15 min readNot all traffic has to cost money. Here are six proven ways to bring more visitors to your web shop, no ad budget, just time and patience.
9 min readStarting a web shop can be fast, but getting visitors and orders is trickier. Pick the right main strategy and combine multiple launch methods to get seen.
7 min read