Rules for permitted use of the Platform. This Supplementary Agreement forms part of Quickbutik's Terms of Service (version 2.0).
1. Purpose and Applicability
This Acceptable Use Policy ("AUP") sets out the rules that apply to the Customer's use of Quickbutik's platform. The AUP is intended to protect Quickbutik, its customers, end customers and partners, and to ensure that the Platform is used in a lawful, ethical and responsible manner. The AUP applies to everything the Customer sells through a Shop or publishes through the Platform, whichever Storefront is used, and to content in an External Storefront that markets or sells products from a Shop.
The AUP is an integral part of Quickbutik's Terms of Service. Definitions in the Terms of Service also apply in this document. In the event of conflict, the order of precedence in the Terms of Service applies, under which the AUP takes precedence within its scope.
Quickbutik reserves the right to update this AUP. Changes are made in accordance with section 12.2 of the Terms of Service.
2. Prohibited Products and Services
The following products and services may not be sold or marketed via the Platform. The list is divided into categories but is not exhaustive.
Payment solutions may impose stricter restrictions than this AUP. A Customer that has accepted the Quickbutik Checkout Terms must also comply with the Quickbutik Checkout Prohibited List for sales processed through Quickbutik Checkout. That list prohibits several categories that are permitted under this AUP, and requires Quickbutik's separate prior written approval for others, requested via support@quickbutik.com. Products permitted under this AUP may be sold with other payment solutions while Quickbutik Checkout is inactive, or through Payment Methods that Quickbutik Checkout does not support (see section 8 of the Checkout Terms). An approval under section 2.3 does not cover Quickbutik Checkout, and an approval under the Checkout Terms does not cover the Platform. Breaches of the Checkout Prohibited List are handled under the Checkout Terms and section 5.4 of the Terms of Service, not under section 4 of this AUP, unless the product is also prohibited or restricted under this AUP.
2.1 Strictly prohibited (zero tolerance)
The following is prohibited under all circumstances:
| Category | Examples |
|---|---|
| Illegal substances and drugs | Narcotics, controlled substances, designer drugs, drug paraphernalia |
| Weapons and ammunition | Firearms and their essential components (such as barrels, frames, receivers and breech mechanisms), explosives, ammunition, knives classified as weapons under applicable weapons legislation. Other weapon parts are covered by section 2.3 |
| Child exploitation | Material that exploits or sexualises minors, including digitally generated material |
| Stolen goods and fencing | Products obtained through theft, illegal import or other criminal activity |
| Human trafficking and exploitation | Services or products linked to human trafficking, forced labour or exploitation |
| Terrorism-related material | Propaganda, recruitment material or financing of terrorist activities |
| Endangered species | Products from CITES-listed species without valid permits |
2.2 Other prohibited products and services
The following may not be sold, offered or brokered via the Platform, even if the Customer holds a licence or authorisation for the activity:
| Category | Examples |
|---|---|
| Financial services | Credit and lending, investment services, payment intermediation, currency exchange |
| Crypto-assets and financial instruments | Crypto-assets, crypto tokens and NFTs, securities and other financial instruments |
| Escort and sexual services | Escort services and other sexual services offered for payment |
| Dating services | Dating sites, matchmaking and introduction services |
| Multi-level marketing | Multi-level marketing, pyramid and Ponzi schemes, get-rich-quick schemes |
| Counterfeit and unauthorised goods | Counterfeit goods, replicas and imitations of branded goods, goods that infringe the intellectual property rights of others, and products the Customer is otherwise not entitled to sell, such as unauthorised copies of software, licences or digital content |
The Customer must be able to show, on Quickbutik's request, that branded goods are authentic and that the Customer has the right to sell them, for example with invoices from the manufacturer or an authorised supplier. If the Customer cannot do so, Quickbutik may remove the products concerned.
2.3 Products requiring Quickbutik's approval
The following products and services may be sold only after Quickbutik has reviewed the Customer's business and approved it in writing. The Customer must also meet all legal requirements, hold the necessary permits and implement the required age controls. Quickbutik may refuse approval, set conditions for it, or withdraw it if the conditions are no longer met.
| Category | Requirements |
|---|---|
| Gambling and lotteries | Licence from the competent gambling authority (in Sweden, the Swedish Gambling Authority), compliance with applicable gambling legislation (in Sweden, the Gambling Act (2018:1138)) |
| Adult content and erotic products | Age verification (18+), clear labelling |
| Prescription medicines | Authorisation to sell prescription medicines to the public from the competent authority (in Sweden, a pharmacy licence from the Medical Products Agency) |
| Weapon parts | Licence where required under applicable weapons legislation. Firearms, their essential components and ammunition are prohibited under section 2.1 |
| Tobacco and nicotine products | Licence from or notification to the competent authority where required, age verification (18+), compliance with applicable tobacco and nicotine legislation |
| Fundraising and collections | Clear information about the recipient and the use of the funds, compliance with applicable fundraising legislation |
The Customer applies for approval by email to support@quickbutik.com, describing the products and attaching the relevant permits. Approval is valid only when Quickbutik has confirmed it in writing. Approval does not mean that Quickbutik has verified that the Customer's business complies with the law. The Customer remains solely responsible for ensuring that its products, permits and sales meet all applicable requirements.
2.4 Regulated products (permit required)
The following products may be sold provided that the Customer meets all legal requirements, holds the necessary permits and implements the required age controls:
| Category | Requirements |
|---|---|
| Alcohol | Valid licence where required, age verification in accordance with the applicable national age limit, compliance with applicable national alcohol legislation (in Sweden, the Alcohol Act (2010:1622)) |
| Non-prescription medicines and medical devices | Licence from or notification to the competent medicines agency (in Sweden, the Medical Products Agency) in accordance with applicable rules |
| Dietary supplements | Registration as a food business with the competent control authority, correct labelling, no medical claims |
| Fireworks and pyrotechnics | Licence under applicable legislation on flammable and explosive goods, age verification (18+) |
The Customer is obliged to present valid permits to Quickbutik on request. Quickbutik reserves the right to disable the sale of products under sections 2.3 and 2.4 until permits have been verified.
The Customer is responsible for the age verification required by law, for example through an identification service or a payment method that verifies age. Quickbutik does not perform age verification on the Customer's behalf.
2.5 High-risk products (enhanced review)
The following product categories are permitted but may be subject to enhanced review and special conditions:
- CBD products and hemp-based products (must comply with applicable THC limits)
3. Prohibited Activities
3.1 Fraud and deception
The Customer may not:
- engage in fraudulent activity or knowingly mislead End Customers
- use false or misleading company information when registering
- publish fake reviews, ratings or endorsements
- use misleading pricing, fake discounts or manipulative sales campaigns
- create false shortages or artificial demand (fake scarcity)
- market products with claims that lack scientific support
3.2 Technical abuse
The Customer may not:
- deliberately overload the Platform's infrastructure (DDoS, excessive API calls, etc.)
- attempt to gain unauthorised access to the Platform's systems, other Customers' data or Quickbutik's internal tools
- exploit vulnerabilities in the Platform
- use automated tools (bots, scrapers) in a way that affects the Platform's performance
- manipulate the Platform's search results, rankings or visibility
- circumvent security features, rate limits or other technical restrictions
Vulnerabilities in the Platform are reported to security@quickbutik.com. Anyone who reports a vulnerability in good faith, does not access more data than necessary to demonstrate it, and causes no harm is not considered to be in breach of this AUP.
3.3 Intellectual property rights
The Customer may not:
- sell products that infringe the trademark rights, copyright, patents or design rights of others
- use images, texts or other material that the Customer does not have the right to use commercially
- copy other stores' product descriptions or images without the right to do so
- register or use domain names that infringe the distinctive signs of others
3.4 Content and communication
The Customer may not publish or distribute content that:
- incites violence, hatred or discrimination based on ethnicity, gender, sexual orientation, religion, disability or any other protected ground
- contains child sexual abuse material or material that sexualises minors
- is defamatory, constitutes libel or contains false statements about third parties
- constitutes spam, unsolicited mass marketing or phishing
- contains malicious code, malware or links to harmful websites
3.5 Misuse of AI features
The Customer may not use the Platform's AI features to:
- generate misleading or false product information
- create fake customer reviews, or content that misrepresents who wrote it or conceals that it was generated by AI where disclosure is required by law
- mass-produce content for the purpose of manipulating search engines (SEO spam)
- generate content that infringes the intellectual property rights of others
- circumvent the Platform's security or content filters
- process personal data in a manner that infringes the GDPR or the Customer's privacy policy
Measures concerning access to the AI Services follow section 5 of the AI Services Additional Terms. Measures concerning the Account follow section 4 of this AUP.
4. Violations and Escalation Process
4.1 Levels of violation
Quickbutik classifies violations into three levels:
| Level | Description | Action |
|---|---|---|
| Level 1: Critical | Serious illegal activity, strictly prohibited products (2.1), child exploitation, terrorism-related material | Immediate deactivation without prior notice, and Quickbutik may terminate the Agreement with immediate effect. Reported to the police where a crime is suspected. |
| Level 2: Serious | Fraud, repeated IP infringement, technical abuse, other prohibited products (2.2), products under 2.3 without approval, regulated products without permits | Written warning requiring remedy within 7 business days. The Account may be restricted during the investigation. |
| Level 3: Minor | Misleading content, inadequate labelling, first-time breach of content rules | Notice requesting remedy within 14 business days. Repetition is escalated to Level 2. |
Conduct that is illegal or threatens the security of the Platform may be handled immediately as a Level 1 violation, even if it also falls under Level 2 or Level 3. Where a violation fits more than one level, Quickbutik applies the most appropriate level and states it in its decision.
4.2 Escalation process
The following process applies to Level 2 and Level 3 violations:
Step 1 (Notice): Quickbutik notifies the Customer in writing of the specific violation, the rule that has been breached and the remedy required.
Step 2 (Remedy period): The Customer has 7 (Level 2) or 14 (Level 3) business days to remedy the violation and confirm this to Quickbutik.
Step 3 (Follow-up): Quickbutik reviews the remedy. If the remedy is satisfactory, any restrictions are lifted; if it is insufficient, further measures may be taken.
Step 4 (Escalation): In the event of three or more violations within 12 months, Quickbutik has the right to terminate the Agreement with immediate effect.
4.3 Measures Quickbutik may take
Depending on the severity, Quickbutik may take one or more of the following measures:
- Written warning
- Removal of specific content or products
- Temporary restriction of functionality (e.g. disabling new orders)
- Temporary deactivation of the Account
- Permanent deactivation of the Account and termination of the Agreement
- Report to the police where criminal activity is suspected
All measures are documented and the Customer receives a written statement of reasons in accordance with the DSA (see section 11 of the Terms of Service).
5. Appeals
The Customer has the right to appeal Quickbutik's decisions under this AUP, the Terms of Service, the API and Integration Terms and the AI Services Additional Terms, and Quickbutik's own decisions under the Quickbutik Checkout Terms, including decisions to remove content or to restrict, suspend or deactivate the Account, API access, AI Services or Quickbutik Checkout. Decisions that are required by Adyen, a Payment Method provider, the card schemes or an authority cannot be appealed to Quickbutik. This section is the only appeal procedure under the Agreement. Appeals are sent to complaints@quickbutik.com and must contain:
- The Customer's account identification
- A reference to Quickbutik's decision (date and case number)
- The reasons why the decision is considered incorrect
- Any supporting documentation
Quickbutik processes appeals within 14 business days. During the processing period, any restrictions remain in place unless there are special reasons to lift them.
If the Customer is not satisfied with the outcome, the matter may be referred to dispute resolution in accordance with section 17 of the Terms of Service.
6. Reporting Violations
Anyone who suspects illegal content or a breach of this AUP in a Shop on Quickbutik, or in a Storefront connected to one, may report this to abuse@quickbutik.com. A report should contain:
- Identification of the Shop or Storefront and/or content concerned
- A description of the suspected violation
- The contact details of the reporter
- Any supporting documentation (screenshots, links, receipts)
Quickbutik acknowledges receipt within 3 business days and responds within a reasonable time, normally 14 business days.
7. Customer's General Obligations
In addition to the specific prohibitions in this AUP, the Customer is obliged to:
- ensure that all employees and subcontractors with access to the Account are aware of and comply with this AUP
- act promptly upon notice from Quickbutik of potential violations
- keep up to date with the legislation applicable to the products and services sold
- provide accurate and up-to-date company information, including company registration number and contact details
- maintain functioning customer service and complaints handling in accordance with applicable consumer sales legislation
- publish clear terms of purchase, a returns policy and a privacy policy in each of its Storefronts
8. Quickbutik's Rights
In order to enforce the AUP, Quickbutik reserves the right to:
- proactively review Shops, Storefronts and content, including by means of automated tools
- request verification of permits, certifications and company information
- temporarily restrict functionality during an ongoing investigation
- cooperate with authorities and law enforcement agencies in the investigation of violations
Quickbutik exercises these rights proportionately and in accordance with the Terms of Service. The Customer's right of appeal (section 5) always applies.
9. Industry-Specific Rules
9.1 E-commerce within the EU/EEA
Customers selling to consumers within the EU/EEA are obliged to comply with all applicable regulations, including:
- Consumer sales and distance selling legislation (information requirements, right of withdrawal, complaints handling)
- Price information legislation (clear display of prices including VAT)
- Marketing legislation (truthful and non-misleading marketing)
- The GDPR (privacy policy, cookie consent, data protection)
- The European Accessibility Act (accessibility requirements in force since 28 June 2025)
- The Omnibus Directive (display of the lowest price during the previous 30 days for price reductions)
9.2 Product-specific requirements
The Customer is responsible for complying with all industry-specific regulations applicable to the products sold via the Platform, including but not limited to requirements regarding labelling, product safety, CE marking, ingredient lists and age labelling. If in doubt about which rules apply, the Customer is recommended to seek advice from the relevant trade association or authority.
10. Contact
| Matter | Contact |
|---|---|
| Reporting violations | abuse@quickbutik.com |
| Appeals of decisions | complaints@quickbutik.com |
| Questions about the AUP | legal@quickbutik.com |
| Security incidents | security@quickbutik.com |
| General support | support@quickbutik.com |
This AUP is drafted in English, which is the legally binding version. Section 17.3 of the Terms of Service applies to translations.